Drew Estate is celebrating its 30th anniversary with the launch of DE30 Rewards, a six-month consumer loyalty program running from September 1, 2026, through March 31, 2027 (with point redemption open until May 29, 2027).
Program Overview & Earning Points
• Profile Setup: Earn an instant 500 points by completing your profile.
• Purchases: Earn 5 points for every $1 spent on qualifying Drew Estate cigars by scanning or uploading receipts.
• Brand Exploration: Earn 250 bonus points for the second brand you try, and for every additional brand thereafter (up to 3,000 points total).
• Engagement & Events: Gain 100 points per channel for social media follows, 100 points for retailer check-ins, 100 points for checking in at an in-store event, and 250 points for purchases made at in-store events.
• Milestone Bonuses: Unlock extra rewards at 2,500 YTD points (500-point bonus), 5,000 YTD points (1,000-point bonus), and 7,500 YTD points (1,500-point bonus).
Anniversary Samplers
Drew Estate released two limited-edition 3-pack samplers containing exclusive box-pressed and unique vitolas that come with bonus point scratch codes (250 points each):
• DE30 Box-Pressed Feral Flying Pig Sampler: Features Herrera Estelí Brazilian Maduro, Undercrown Maduro, and Liga Privada H99 in the Feral Flying Pig vitola. (10 boxes currently available)
• DE30 Supremas Sampler: Features Liga Privada H99 Suprema, Herrera Estelí Habano Suprema, and Nica Rustica Suprema. (10 boxes currently available)
Drew Estate is turning 30!
